Advising

advising

Transforming Organizations Through Expert Strategic Guidance

Too often, organizations struggle to navigate the complex intersection of platform safety, regulatory compliance, and survivor-centered approaches. Whether you’re a tech company building safety products, a government agency crafting regulations, a legal practice navigating platform accountability, or an advocacy organization supporting survivors—you need expertise that bridges technology, law enforcement, policy, and lived experience.

I bring a perspective that exists nowhere else: Fortune 500 executive leadership at Uber and Match Group, 14 years investigating the crimes platforms work to prevent, and direct government advisory experience shaping legislation in the UK, EU, and United States.

Tracey had a clear vision for what global rider and driver safety could be at Uber. Working collaboratively with regional general managers from around the world and corporate functional leads, Tracey transformed Uber’s approach to safety to be best in class.

– megan prichard, vice president of ridehail at cruise

and former uber executive

WHO I WORK WITH

Technology Companies

Building or strengthening platform safety programs, developing survivor-centered features, navigating regulatory compliance, crisis response, and establishing industry-leading Trust & Safety operations.

Government Agencies

Policy development, regulatory framework guidance, legislative consultation, and strategic advisory on platform accountability and digital safety regulations.

Legal Professionals

Strategic case consultation, expert analysis of platform operations and safety, industry standard assessments, and guidance on complex tech accountability matters.

Advocacy Organizations

Survivor-centered program development, coalition building, policy advocacy strategy, and partnerships with platform companies and government bodies.

Individuals & Leaders

One-on-one coaching and mentoring for executives, emerging leaders, and individuals seeking personal transformation. Strategic career guidance, leadership development, and support navigating professional transitions with authenticity and purpose.

Any Organization, Any Industry

My expertise transcends traditional boundaries. Whether you’re in technology, healthcare, finance, education, hospitality, retail, or any other sector—if you’re committed to building safer spaces, advancing inclusion, or navigating complex safety and accountability challenges, I can help. Platform safety principles, trauma-informed approaches, and survivor-centered strategies apply across all industries and organizational types. If your mission aligns with creating safer, more equitable spaces, let’s talk.

How I help Organizations

Safety Program Development & Operations

Strategic Advisory for Platform Safety

Comprehensive safety strategy development for digital platforms
Trust & Safety operational program design and implementation
Survivor-centered safety features and response protocols
Tech-facilitated abuse prevention strategies
Crisis response and incident management frameworks
Trauma-informed safety protocols and team training

Product Safety & Innovation

Safety product feature strategy and development
AI safety frameworks that protect while enabling innovation
User protection and verification systems
Content moderation and abuse prevention strategies
Background check and screening protocols

What Sets This Apart: I’ve built these systems at Fortune 500 scale. I know what works, what fails, and why—because I’ve done it at Uber and Match Group protecting millions of users across 700+ markets.

POLICY & REGULATORY GUIDANCE

Government Advisory Services

Legislative consultation and policy development
Regulatory compliance strategy for digital platforms
Testimony and expert briefings for policymakers
Global policy framework development
Transparency reporting frameworks and strategy

Regulatory Navigation

EU Digital Services Act compliance
UK Online Safety Bill implementation
U.S. federal and state regulatory guidance
International platform safety standards
Cross-border regulatory strategy

What Sets This Apart: I’ve advised UK Parliament on the Online Safety Bill, the European Commission on the Digital Services Act, and White House Task Forces on platform safety. I helped shape the legislation your organization may now need to comply with.

ORGANIZATIONAL TRANSFORMATION & CULTURE

Building Trust & Safety Organizations

Establishing Trust & Safety teams and operations from zero
Organizational structure and governance design
Budget strategy and resource allocation
Performance metrics and success frameworks
Scaling operations across regions and markets

Inclusive & Safe Workplace Culture

Creating psychologically safe work environments
LGBTQ+ inclusion and cultural competency development
Supporting marginalized employees and communities
Building high-performing, mission-driven teams
Leadership development and team effectiveness

Crisis Management & Response

Incident response and escalation protocols
Moving from reactive to proactive safety operations
Reputation management during crises
Stakeholder engagement and communications
Post-crisis recovery and systems improvement

What Sets This Apart: I’ve built teams of 30+ with $30M+ budgets at Match Group. I earned the highest employee engagement scores globally with zero turnover. I know how to build teams that perform.

STRATEGIC COMMUNICATIONS & THOUGHT LEADERSHIP

Content Strategy & Development

Expert-written thought leadership and articles
Trauma-informed, survivor-centered messaging
Brand positioning as safety and inclusion leader
Website content, bios, and organizational narratives
Case studies and white papers
Social media strategy and content

Marketing & Brand Elevation

Comprehensive marketing strategies that build trust
Video content featuring expert commentary
Crisis communications and reputation management
Corporate Social Responsibility (CSR) and ESG strategy
Media training and spokesperson development

What Sets This Apart: I’ve served as spokesperson for Uber and Match Group, been featured in the New York Times and LA Times, and know how to position organizations as leaders while maintaining authenticity.

EXPERT CONSULTATION & ANALYSIS

Strategic Case Consultation (for legal professionals)

Expert analysis of platform operations and safety protocols
Industry standard assessments and best practice evaluation
Identification of safety failures and negligence
Documentation review and evidence analysis
Deposition preparation and strategic guidance

Platform Safety Assessments (for all clients)

Comprehensive audits of existing safety programs
Gap analysis and risk identification
Benchmarking against industry standards
Recommendations for improvement and compliance
Implementation roadmaps and timelines

What Sets This Apart: I’ve investigated these crimes for 14 years AND built the safety systems at Fortune 500 companies. I understand both sides in a way no other consultant can.

WHAT MAKES MY ADVISORY DIFFERENT

🎯 Irreplaceable Expertise

I’m the only consultant who combines Fortune 500 VP-level platform safety experience at both Uber and Match Group, 14 years investigating sexual assault and domestic violence as a law enforcement officer, and government advisory credentials with UK Parliament, EU Commission, and White House.

💪 Proven Track Record

Built safety programs protecting millions across 700+ global markets. Led teams of 30+ with $30M+ budgets. Created safety features that reduced platform abuse by 10%+. Developed frameworks now used as industry standards.

🏛️ Government Advisory Experience

Directly advised on legislation that became law. I know how regulations are crafted, what regulators expect, and how to navigate complex compliance landscapes—because I helped shape them.

🌈 Authentic Lived Experience

As a queer woman and Cherokee/Choctaw descendant, I bring genuine understanding of marginalized communities. This isn’t performative—it’s personal, and it informs every recommendation I make.

⚖️ Bridge Builder

I speak the language of tech executives, law enforcement officers, government officials, attorneys, and advocates. I bridge worlds that often don’t understand each other—and that’s where transformation happens.

Areas of Deep Expertise

Gender-Based Violence Sexual assault prevention • Domestic violence protocols • Harassment and stalking • Human trafficking awareness • Survivor-centered design

Platform Safety & Trust Digital platform safety • Rideshare safety • Online dating safety • Social media platforms • Gig economy platforms • Content moderation • User verification • Incident response

LGBTQ+ & Inclusion Inclusive workplace culture • LGBTQ+ safety and advocacy • Intersectional program design • Cultural competency • Authentic allyship

Crisis & Reputation Management Incident response • Strategic communications • Stakeholder engagement • Media relations • Post-crisis recovery

Regulatory & Policy EU Digital Services Act • UK Online Safety Bill • U.S. federal/state regulations • Global compliance • Transparency reporting • Legislative consultation

Partner With Me

MY ADVISORY APPROACH

I DON’T JUST ADVISE—I ACTIVATE

My advisory services combine strategic thinking with actionable implementation. I help you identify gaps, develop comprehensive strategies, and create roadmaps for execution.

Strategic & Tactical

I bring both the 30,000-foot vision and the granular tactical expertise to make change happen.

Evidence-Based

Every recommendation draws on proven approaches from Fortune 500 operations, law enforcement investigation, and government policy work.

Customized

No cookie-cutter solutions. Your organization’s challenges, culture, and goals shape every engagement.

Results-Oriented

We establish clear success metrics and accountability frameworks from day one.

Confidential

All advisory work is conducted with the highest levels of confidentiality and professional discretion.

Recognition & Advisory Experience

UK Parliament

Advised on Online Safety Bill development and implementation

European Commission

Consulted on Digital Services Act regulatory framework

White House Task Forces

Expert participation in platform safety initiatives

Federal Legislation

Instrumental in creating “Sami’s Law” for rideshare safety

Media Recognition

Featured expert in New York Times, LA Times, national and international media

Top Innovator

Fast Company – Named to Top 50 Queer List of women and nonbinary innovators

ADVISORY IMPACT & RECOGNITION

Results That Matter

700+

Global Markets – Built and scaled safety programs across six continents

Millions

Protected – Safety programs I created serve millions of users daily

10%+

Reduction – Safety features reduced platform abuse by more than 10%

200+

Global Organizations – Safety and Advocacy Organizations engaged developing partnerships

Industry Standards – My frameworks adopted by Meta, Salesforce, and companies globally

Legislation Enacted – Advisory work contributed to laws in UK, EU, and United States

20+

Years transforming lives and organizations

I would not be where I am today without Tracey’s mentorship and support. She helped me learn how to create transformational change and lead with values, integrity, and humanity. I am forever grateful for the confidence and belief she had in me and her pushing me to not give up when I did not believe in myself.

She taught me so much about the power of positive thinking and our ability to create the change we want to see in the world, in ourselves, and in others.

– rachel haas, Vice president of member safety at bumble

Tracey has been an amazing mentor to me, both at Uber and now as I build my own business. Tracey has this incredible knack for bringing out and supporting their mentee’s strengths, letting their “sparkle” shine, and helping them become leaders they always hoped to be. Under their guidance, I climbed up to a senior role at Uber, and my skills in marketing and communication really took off. Tracey was my rock as we tackled big issues like human trafficking prevention and women’s safety at a global scale.

I’m super grateful for Tracey’s mentorship and their dedication to creating safe and empowering spaces not just for those they mentor, but for all communities.

– carley lake, co-founder & ceo of Lucky Sweater APP

and former head of women’s safety marketing at uber

companies I’ve advised

READY TO ADVANCE YOUR SAFETY & ACCOUNTABILITY GOALS?

Whether you’re navigating regulatory compliance, building safety programs, addressing a crisis, or positioning your organization as a leader—I bring expertise that exists nowhere else in the market. Let’s create safe spaces together.

Next Steps:

1. Schedule Your Consultation
60 minutes to explore your needs and determine fit

2. Receive Custom Proposal
Tailored to your specific challenges, goals, and timeline

3. Begin Partnership
Strategic guidance that drives measurable results

Partner With Me

RESULTS THAT Create Impact

Driving Change for Safety at Uber

While leading women’s safety at Uber, I built the company’s first operational team dedicated to women and vulnerable populations. By partnering with 200+ safety and LGBTQ+ organizations globally and developing industry-first safety products like RideCheck, Trusted Contacts, and Real-Time ID verification, we created a multi-pronged approach to educate users, empower employees, and build a safer platform across 700+ markets.

Impact: Safety features now used industry-wide. Framework replicated by competitors. Programs still operational today.

Upleveling Safety in Online Dating

As VP Head of Safety at Match Group, I created the company’s first centralized Trust & Safety organization across 15+ dating apps serving millions globally. By pioneering consumer background checks, implementing AI-powered harassment detection, launching photo verification (an industry first), and forging partnerships with leading advocacy organizations, we reduced abusive messaging by 10%+ and established new industry standards.

Impact: Industry-first features adopted across dating platforms. Safety frameworks now standard practice.

Galvanizing Industry Leaders for collective Impact

Safety challenges facing one company often impact entire industries. During my time at Uber and Match Group, I convened executives and leaders across travel, transportation, and tech industries to foster collaboration on safety best practices, shared research, and industry-wide initiatives. Created Match Group’s first Global Safety Summit bringing together FBI, Human Rights Campaign, and industry leaders.

Impact: Cross-industry collaboration that elevated safety standards sector-wide.

Creating Holistic Employee Wellbeing

As many as 8 out of 10 of employees feel disengaged regarding their work. This disengagement impacts employee satisfaction and retention, creativity and ingenuity, and your bottom line as well. By listening to understand deeply what employees want from employers in the current times of social uncertainty and in the face of the personal impacts that result, we’ve created programs, policies, and practices that address what matters most to your most important asset – your people.

I’m super grateful for Tracey’s mentorship and their dedication to creating safe and empowering spaces not just for those they mentor, but for all communities.