Advising

advising

Transforming Organizations Through Expert Strategic Guidance

Too often, organizations struggle to navigate the complex intersection of safety, regulatory compliance, and survivor-centered approaches. And too many settle for statements and policies when the public is demanding proof. Whether you’re a tech platform or travel company building safety into your products, a university or sports organization responsible for how your people treat women, a government agency crafting regulations, a legal practice navigating platform accountability, or an advocacy organization supporting survivors, you need expertise that bridges technology, law enforcement, policy, and lived experience.

I bring a rare perspective: executive and Trust & Safety leadership at Uber and Match Group; 14 years in law enforcement investigating the crimes platforms work to prevent; and direct advisory experience with governments shaping legislation in the UK, EU, and United States.

My work begins with an assessment of how your organization actually operates, including its people, culture, structure, and processes, followed by a prioritized plan to close the gaps. The goal isn’t a better safety statement.

It’s safety you can prove.

Tracey had a clear vision for what global rider and driver safety could be at Uber. Working collaboratively with regional general managers from around the world and corporate functional leads, Tracey transformed Uber’s approach to safety to be best in class.

– megan prichard, Chief growth officer virgin galactic

and former uber executive

WHO I WORK WITH

Travel & Hospitality
Building safety into every stage of the guest and traveler experience, strengthening how reports of harm are handled, and preparing to demonstrate a credible, verifiable commitment to women’s safety.

Technology Companies
Building or strengthening platform safety programs, developing survivor-centered features, navigating regulatory compliance, crisis response, and establishing Trust & Safety operations that can stand up to public scrutiny.

Universities, Sports & Institutions
Assessing how your organization prevents and responds to violence against women, including harm caused by your own students, players, or employees, and building accountability systems that earn trust.

Government Agencies
Policy development, regulatory framework guidance, legislative consultation, and strategic advisory on platform accountability and safety regulation.

Legal Professionals
Strategic case consultation, expert analysis of platform operations and safety, industry standard assessments, and guidance on complex accountability matters.

Advocacy Organizations
Survivor-centered program development, coalition building, policy advocacy strategy, and partnerships with companies and government bodies.

Don’t see your industry? The principles of prevention, survivor-centered response, and accountability apply everywhere. If you’re ready to move beyond statements to safety you can prove, let’s talk.

WHAT MAKES MY ADVISORY DIFFERENT

Rare Expertise

I combine executive level platform safety leadership at Uber and Match Group, 14 years investigating sexual assault and domestic violence as a law enforcement officer, and advisory work with the UK Parliament, the European Commission, and the White House. Few people have seen these problems from every side.

Proven Results

Built safety programs protecting millions of people across 700+ global markets. Led teams of 30+ with budgets over $30M. Created safety features that reduced platform abuse by more than 10%. Directly advised on legislation that became law, including Sami’s Law, and the EU, UK and AU online safety bills. Developed frameworks, such as sexual misconduct and assault taxonomy and policies, now used across the industry.

Honest Counsel

I’ll tell you the truth about your organization, even when it’s not what you want to hear. That’s what real safety requires, and it’s what your customers, employees, and the public deserve..

Leadership That Lasts

I build cultures where people do their best work. At Match Group, my team earned the company’s highest employee engagement scores with zero attrition while standing up an entirely new organization. Safety programs only last when the people behind them thrive.

Lived Experience

As a queer woman and a Cherokee and Choctaw descendant, I know what it means to belong to communities that institutions too often overlook. That understanding is personal, and it shapes every recommendation I make.

Bridge Builder

I speak the language of tech executives, law enforcement officers, government officials, attorneys, and advocates. I bridge worlds that often don’t understand each other, and that’s where transformation happens.

ADVISORY IMPACT & RECOGNITION

Results That Matter

700+

Global Markets – Built and scaled safety programs across six continents

Millions

Protected – Safety programs I created serve millions of users daily

10%+

Reduction – Safety features reduced platform abuse by more than 10%

200+

Global Organizations – Safety and Advocacy Organizations engaged developing partnerships

Industry Standards – My frameworks adopted by Meta, Salesforce, and companies globally

Legislation Enacted – Advisory work contributed to laws in UK, EU, and United States

20+

Years transforming lives and organizations

I would not be where I am today without Tracey’s mentorship and support. She helped me learn how to create transformational change and lead with values, integrity, and humanity. I am forever grateful for the confidence and belief she had in me and her pushing me to not give up when I did not believe in myself.

She taught me so much about the power of positive thinking and our ability to create the change we want to see in the world, in ourselves, and in others.

– rachel haas, Vice president of member safety at bumble

Tracey has been an amazing mentor to me, both at Uber and now as I build my own business. Tracey has this incredible knack for bringing out and supporting their mentee’s strengths, letting their “sparkle” shine, and helping them become leaders they always hoped to be. Under their guidance, I climbed up to a senior role at Uber, and my skills in marketing and communication really took off. Tracey was my rock as we tackled big issues like human trafficking prevention and women’s safety at a global scale.

I’m super grateful for Tracey’s mentorship and their dedication to creating safe and empowering spaces not just for those they mentor, but for all communities.

– carley lake, co-founder & ceo of Lucky Sweater APP

and former head of women’s safety marketing at uber

companies I’ve advised

READY TO ADVANCE YOUR SAFETY & ACCOUNTABILITY GOALS?

Whether you’re building safety programs, navigating regulatory compliance, responding to a crisis, or ready to lead your industry on women’s safety, I’ll help you build safety you can prove.

Next Steps:

1. Schedule Your Consultation
60 minutes to explore your needs and determine fit

2. Receive Custom Proposal
Tailored to your specific challenges, goals, and timeline

3. Begin Partnership
Strategic guidance that drives measurable results

Partner With Me

RESULTS THAT Create Impact

Driving Change for Safety at Uber

While leading women’s safety at Uber, I built the company’s first operational team dedicated to women and vulnerable populations. By partnering with 200+ safety and LGBTQ+ organizations globally and developing industry-first safety products like RideCheck, Trusted Contacts, and Real-Time ID verification, we created a multi-pronged approach to educate users, empower employees, and build a safer platform across 700+ markets.

Impact: Safety features now used industry-wide. Framework replicated by competitors. Programs still operational today.

Upleveling Safety in Online Dating

As VP Head of Safety at Match Group, I created the company’s first centralized Trust & Safety organization across 15+ dating apps serving millions globally. By pioneering consumer background checks, implementing AI-powered harassment detection, launching photo verification (an industry first), and forging partnerships with leading advocacy organizations, we reduced abusive messaging by 10%+ and established new industry standards.

Impact: Industry-first features adopted across dating platforms. Safety frameworks now standard practice.

Galvanizing Industry Leaders for collective Impact

Safety challenges facing one company often impact entire industries. During my time at Uber and Match Group, I convened executives and leaders across travel, transportation, and tech industries to foster collaboration on safety best practices, shared research, and industry-wide initiatives. Created Match Group’s first Global Safety Summit bringing together FBI, Human Rights Campaign, and industry leaders.

Impact: Cross-industry collaboration that elevated safety standards sector-wide.

Creating Holistic Employee Wellbeing

As many as 8 out of 10 of employees feel disengaged regarding their work. This disengagement impacts employee satisfaction and retention, creativity and ingenuity, and your bottom line as well. By listening to understand deeply what employees want from employers in the current times of social uncertainty and in the face of the personal impacts that result, we’ve created programs, policies, and practices that address what matters most to your most important asset – your people.