I unleash superheroes
i’M tRACEY bREEDEN
I am a thought leader, bestselling author, speaker, coach, advisor, and activist. My nickname is Tornado.
you are the superhero you’ve been waiting for.
I believe that you can find the pathway to purpose in what is breaking your heart. Where are the currents of your heart pulling you to action? I help you activate your personal power and unleash the superhero within you to empower you to create a better self and a better world.
I draw on my unique perspective and lived experience as a queer woman and leader to share actionable strategies that ignite that unique place inside of you, leading you to achieve the desires of your heart and make an impactful difference in the world. I am a mission-driven thought leader who stands in a place of hope while assembling others and activating collective power for a more just world.
My Superhero Story
i found purpose and power in what broke my heart.
I grew up in a middle-class family in rural midwestern America. I was raised in a loving home … but a culture that told me what I “should do” and that I was “not good enough” just being me. My story is the message of my heart and so many others. For it is in what broke my heart that I found purpose and personal power to become fully and authentically me. I rose up to stand in a place of hope and courage, embracing my values and mission. I chose disruption and freedom.
I unleashed my inner superhero and embarked on an extraordinary journey of personal growth and expansion as well as professional elevation from street cop to corporate executive in the Tech industry, successfully coaching individuals and leading mission-driven teams with purpose, passion, and lived experience.
I still choose disruption and freedom everyday as I stand for myself, the most marginalized, and all those who are seeking to expand and rise. Together, we can achieve a better self and a better world when we activate our power from the margin.
books
ignite your personal power for a better self and a better world.
How do you take what is breaking your heart and turn that into action, achieving impactful and sustainable change? Match-Striking for Beginners: Activating Individual and Collective Power for a More Just World is your playbook to ignite power from the margin, inviting you to discover the pathway to a better self and a more just world by recognizing your personal power and unleashing the superhero within you.
In my best-selling book, your roadmap for individual and collective change, I draw on my own unique perspective and lived experience as a queer woman and share actionable steps I used to amplify my own personal power to create organizational and societal change. The specific challenges and harm members of historically marginalized groups experience often slow or stop progress, but my method incorporates essential practices and bold moves to help you break through those blockers to ignite your inner superhero, activate collective power, and drive the social change our hearts ache for.
A personal playbook that is also a #1 Amazon Bestseller in the categories of Workplace Behavior and Discrimination & Racism Studies
I Don’t Just Inspire, I Activate!
Speaking
Real, raw, thought-provoking, and knowledgeable. I’m known for my insights on leadership, personal development, achieving success, collective action, overcoming adversity and the unique challenges faced by women, the LGBTQ+ community and other marginalized groups. My philosophy is rooted in the idea that everyone has the personal power to be fully who they are and have the desires of their hearts, by unleashing the superhero within to make an impactful difference in the world.
Want To Work With Me One-On-One?
coaching & Mentoring
I provide one-on-one coaching and mentorship that helps individuals achieve their personal and professional goals. Let’s work together to help disrupt the unique challenges you are facing head on so that you achieve the personal growth and expansion your heart is aching for.
Ready To Ignite Personal Power Together?
Be Better Bootcamps
Be Better Bootcamps are one- to four-day group programs for women and non-binary individuals, focused on igniting the personal power within us for a better self and better world, helping individuals achieve the desires of their hearts while also building community for collective action.
Ready To Partner With Me?
Advising organizations
Too often companies become a part of societal problems, but playing a role in addressing the unique needs of women and marginalized groups can be a point of pride and differentiation. As trusted thought leaders, my team and I bring lived experience and decades of expertise to help you build loyalty and create safe spaces for both employees and consumers.
I’ve lived my life dedicated to serving and empowering people.
I am a thought leader with over two decades of experience transforming lives and organizations. As a corporate executive and leader, I assembled and led high performing, mission-driven global teams and have successfully coached individuals along both their personal and professional journeys. Known as a fearless people leader, I fought for and created safe, inclusive, and empowering spaces for women and historically marginalized groups. I am a published author and sought-after speaker with a special focus on women, LGBTQ+, and marginalized group empowerment, self-development, activism, and safety. I have presented to individuals and large groups and have presented keynotes at conferences internationally.
A former law enforcement officer and Medal of Valor recipient, I led efforts in tech as Uber’s first Head of Women’s Safety and Gender-Based Violence, creating Uber’s first global team dedicated to the safety of women and other vulnerable populations. I advised on some of Uber’s most notable safety and inclusion products and I’m known for creating Uber’s first human trafficking prevention initiative and Uber’s first bystander awareness initiative, and for spearheading safety and social advocacy programs including Uber’s Global Driving Change commitment and program engaging with over 200 advocacy and activist organizations globally focused on women, LGBTQ+, and BIPOC communities, resulting in transformational partnerships and global initiatives.
I was also the Vice President, Head of Safety and Social Advocacy, at Match Group, the parent company of global dating apps including Tinder, Hinge, and OkCupid. I stood up Match Group’s first-ever dedicated Central Trust & Safety program and assembled team of nearly 30 experts to work in partnership and guide online and in-real-life safety and advocacy efforts across the portfolio’s 15+ brands. While there, I was named one of the top 50 LGBTQ women and nonbinary innovators in business and tech.
I’m now the CEO and founder of Disrupt the Landing, LLC, providing speaking programs, coaching and mentoring, and advisory services for both individuals and organizations.
Featured in top media outlets
Awards & Accolades
My mission-driven work in safety, advocacy, and leadership has been recognized by numerous organizations and outlets, including Fast Company, where I was named to the Top 50 Queer List of queer women and nonbinary individuals transforming business; Mashable, where my Uber team’s work was recognized as 1 of “14 Innovations that helped make the world a better place in 2018”; and in policing, with the Chief’s Award for Excellence along with the highest public safety honor one can receive, the Medal of Valor.
Ready to Disrupt?
conversations that impact, inspire, and activate.
Embrace your personal power and find your purpose, unleashing your ability to create a better self and a better world. The disruptor in you can interrogate the systems and institutions that cause harm to others, uncovering ways to achieve transformational impact across society.
I am Tracey Breeden, the host of The Disruption Podcast. I am a queer activist and changemaker. I’ll share personal stories of disruption with you and the stories of our community of fellow disruptors, all with the hope to inspire and activate you towards the big, bold change that you want to see in yourself and in the world.