Experience

Crime Scenes To Corporate Boardrooms: A Safety Leader’s Journey

Driving Change at Uber

Head of Global Women’s Safety and Gender-Based Violence Strategy, Programs and Operations (2016-2020)

Uber’s first-ever Head of Women’s Safety. Directed global safety and inclusion programs spanning six continents, advancing risk mitigation and regulatory alignment across stakeholder groups. Recruited to create Uber’s first-ever Trust & Safety Communication Team and Women’s Safety Strategy.

Key Product & Program Wins:
✔ Identified rider and driver need for emergency assistance product feature. The feature drove the highest rider sentiment metrics for any Uber product feature.
✔ Defined external and internal communications strategy and led the global scaling efforts.
✔ Partnered with the Head of Safety Product to develop and roll out Uber’s most notable safety products: RideCheck/PIN, Trusted Contacts, and Real-Time ID Check, video and audio, Uber teen, women-preferred and anti-discrimination features.
✔ Developed strategic safety programs tied to measurable business outcomes (e.g., RideCheck, Sami’s Law support), aligning product and policy with corporate mission.

Key Ops Wins:
✔ Conceived and led Uber’s first operational team dedicated to women and vulnerable group safety.
✔ Led operational rollout of $10M+ global programs addressing vulnerable populations.
✔ Partnered with Head of Global Safety Operations to create and launch 20+ global safety policies and standards.
✔ Launched Uber’s mandatory global safety education curriculum for drivers.
✔ Created PMO infrastructure, programs and accountability framework.

Public & People Impact:
✔ Instrumental in rolling out Uber’s first-ever Safety Report; Built an incisive taxonomy that was published industrywide.
✔ The taxonomy was recognized by Mashable as one of 14 innovations that made the world a better place, Lyft followed suit.
✔ Coordinated 200+ cross-sector partnerships to drive compliance, innovation, and public trust.
✔ Implemented Agile-like rollouts (e.g., 45-day COVID response delivering 50K+ free rides and 45K+ meals in 16 countries).
✔ Led cultural transformations, e.g., 26-point sentiment lift among Uber CX teams through wellness and structure redesign

Key Communication & Government Relation Wins:
✔ Led team that built Uber’s first Trust & Safety product marketing and communications strategy, defined external and internal proactive communications strategy and scaled the strategy to 700+ markets.
✔ Served as the enterprise-wide safety and compliance spokesperson. Created Uber’s global Crisis Playbook and trained 250+ employees across functions.
✔ Delivered executive-ready strategic communications during critical global safety events.
✔ Led global rollout of Uber’s first $5M safety campaign across multiple global regions and product launches.

Key Product Wins:
✔ Co-developed and launched Uber’s GTM strategy for the first safety multi-region product launch (Share My Trip, Insurance, Rider Identification). Resulted in 140 + global press pieces and a significant increase in user feature awareness.

Key Ops Wins:
✔ Developed Uber’s first, expert-informed critical incident CX training and playbook.
✔ Co-created an 80-person specialized team to support critical inbounds.
✔ Managed cross-functional leadership councils and global safety initiatives across 6 continents.

Key Safety & Impact Wins:
✔ Created and launched Uber’s first and most successful proactive safety initiatives, campaigns and education in partnership with NGO’s, Law Enforcement and community stakeholders.
✔ Included Uber’s first rider safety tips and education, DUI and road safety initiatives, Driving Change and sexual violence prevention initiatives, bystander safety education, human trafficking prevention commitment and education, and required safety education and guidelines for millions of drivers.
✔ Delivered metrics-driven CSR campaign reaching 80M+ users and significantly improving brand sentiment.

Leveling Up the Dating Industry

Vice President, Head of Safety and Social Advocacy (2020-2022)

Stood up the first-ever centralized Trust & Safety and Social Advocacy business unit at Match Group (0-6 months). Created and led centralized PMO team for product, programs and operations across 15+ global brands. ($3.5B). Reported to the COO & CLO with a team of 29.

Key Operational & Product Wins:
✔ Strategic advisor to Match Group C-Suite and brand CEO’s, driving strategy execution, change adoption, and board-level reporting.
✔ Launched safety/inclusion product features with measurable impact (e.g., reduced abusive messages by 10%).
✔ Built governance structures including advisory councils and cross-functional working groups.

✔ Stood up central investigations team, law enforcement outreach team, strategy and portal to support investigations.
✔ Created a KPI-driven review cadence across portfolio brands for continuous alignment and performance tracking.
✔ Created PMO infrastructure to deliver Match Group’s Transparency Report and internal accountability frameworks.
✔Led intake and impact analysis processes for new safety regulations and compliance requirements.
✔Managed a $30M strategic program budget with influence over $125M across business units.

Key Communications, Government Relations & Leadership Wins:
✔ Spokesperson to global governments, media, and public safety authorities (e.g., UK Parliament, EU Commission, Biden Task Force).
✔ Earned the highest manager pulse survey employee engagement/sentiment results with 0% churn across the biggest division at Match Group. This resulted in adoption by other Match Group division leaders.
✔ Developed team and strategy to stand up consistent data categorization and reporting program for compliance for transparency reporting regulations.

✔ Developed and operationalized Match Group’s first ESG strategy for social responsibility for their first Impact Report.
✔ Utilized project governance tools (policies, playbooks, task timelines) and collaborated cross-functionally on regulation changes (Online Safety Bill, eSafety Act, etc.).
✔ Built cross-industry collaborations, partnerships and hosted summits bringing tech, government, and nonprofit partners together (e.g., MG Advisory Council; MG’s Global Safety Summit).

LAW ENFORCEMENT BACKGROUND: WHERE IT ALL BEGAN

14 Years Protecting Communities & Investigating Violent Crimes

Before leading safety at Fortune 500 companies, I spent 14 years as a state, county, and city certified law enforcement officer specializing in sexual assault and domestic violence investigations. This frontline experience fundamentally shapes how I approach platform safety today.

Recognition & Expertise:

✔ Medal of Valor – For exceptional bravery and life-saving efforts

✔ Chief’s Award for Excellence – For exemplary and dedicated service

✔ Chief’s Award for Courage – For performance of daily duties

✔ Zero Complaints – 14-year career with zero citizen complaints or disciplinary actions, reflecting commitment to ethical, trauma-informed policing

✔ ATF Explosives K9 Handler – Specialized federal training and certification

✔ Department Spokesperson – Selected by Chief of Police to lead public safety campaigns and crisis communications

✔ Training Developer – Created state-certified sexual assault training for first responders

Why This Background Matters:

I investigated the crimes that platforms now work to prevent. I worked directly with survivors in their most vulnerable moments. I understood—firsthand—the system failures and barriers survivors face when seeking justice.

This gives me a perspective no other consultant possesses:

✔Deep understanding of survivor needs and trauma responses

✔Knowledge of perpetrator behavior patterns and tactics

✔Expertise in law enforcement coordination and evidence gathering

✔Recognition of gaps between platform operations and criminal justice systems

✔Ability to design interventions that actually work—because I’ve seen what fails

When I advise organizations on platform safety, I’m not speaking theoretically. I’m drawing on thousands of hours responding to and investigating crimes, supporting survivors, and understanding what prevents harm versus what merely performs safety.