03/05/24
EP 26: Exploring Match-Striking for Beginners: Where Sustainable Fashion Meets Community Building
On this episode of The Disruption Podcast, we delve into topics of community, trust, sustainable fashion, and personal transformation. Carley discusses her app, Lucky Sweater, focusing on clothing swaps and its role in building trust, community, and friendship through a shared focus on sustainability. We cover the delicate balance of scaling a business while safeguarding its core values, and Carley’s personal journey leaving Uber to launch her venture during the pandemic. Our conversation is sprinkled with personal anecdotes of past experiences, including our time at Uber, with the hope of reminding listeners of the importance of support in personal and professional endeavors.
Carley is the co-founder/CEO of Lucky Sweater, the community clothing swap app that’s putting community and curation at the center of secondhand. They’ve started with curated communities for slow fashion, vintage, and handmade items, and are on track to be the “Discord for things,”—expanding into any style and interest-based community!
Prior to Lucky Sweater, Carley was one of the first 500 employees at Uber, launched Uber Eats, and led Uber’s global safety marketing and initiatives. She started her career as a digital content strategist at Ogilvy & Mather for Fortune 500 clients including SC Johnson, Ford, and Kimberly Clark. Her professional journey has made me an expert in sustainability, trust & safety, go-to-market strategies, product marketing, and community building.
In this episode Tracey, Michelle, and Carley talk about:
- Carley’s departure from corporate life to start her own business, following her passion for sustainable fashion
- The inception of the community clothing swap app, Lucky Sweater
- The importance of sustainable fashion and community building
- The significance of physical exchanges and storytelling in community trust
This episode is party of a series, highlighting themes from Tracey’s book, Match-Striking for Beginners. Carley is a great example of the importance of finding and building community. Whether you’re seeking to ignite your inner superhero or activate collective power, Match-Striking for Beginners is your roadmap offering essential practices and bold moves to break through blockers and create lasting impact. Preorder your copy of Match-Striking for Beginners today and join the movement for positive change!
Mentioned in the episode:
Connect with Tracey, Michelle, and Carley:
Carley Lake Instagram
Lucky Sweater Instagram
Lucky Sweater Tiktok
Carley Lake LinkedIn